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A Brush With Death

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NFDA has launched A Brush With Death, a podcast to help funeral professionals be more responsive to the evolving needs of families and better respond to the issues shaping their businesses. New episodes are released on the second Tuesday of each month. Listen below or subscribe to A Brush with Death from your favorite podcast app.

A Brush with Death: 5 Minutes on...Ring Ring Marketing

  • 0 Comment |
  • 196 |
  • by Gabriel|
  • September 16, 2025 |
  • Business, Innovation, Public Relations

On "A Brush With Death: 5 Minutes On...," we spend 5 minutes providing listeners with quick insights
into various funeral trends, products, events, organizations, and goings-on.

Description: In this episode, host, Gabe Schauf, sits down with Welton Hong, founder and CEO of Ring Ring Marketing.  Welton and Gabe discuss AI’s effect on search engines as well as a few things you can do to keep your website SEO working for you.


About Ring Ring Marketing:
Ring Ring Marketing specializes in helping funeral homes grow by making their phones ring. With a focus on generating quality leads, improving online presence, and building stronger connections with families in need, Ring Ring Marketing provides proven strategies tailored to the funeral profession. Their goal is simple: bring more at-need and pre-need families to your funeral home so you can focus on what matters most—serving them with care and compassion.


About Welton:
  Welton is a leading expert in helping funeral homes convert leads from online directly to the phone line. He’s the author of the book Making Your Phone Ring with Internet Marketing for Funeral Homes and a regular contributor to NFDA’s The Director magazine and several other publications.

Welton has a graduate degree in Electrical Engineering from the University of Colorado at Boulder. Prior to starting Ring Ring Marketing, he was a senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle. He regularly speaks at conferences and other events for people in the death care industry.

Click here to learn more about Ring Ring Marketing.

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2025 International Convention & Expo Preview Pt 2: Workshop Speakers

  • 0 Comment |
  • 1169 |
  • by Gabriel|
  • September 9, 2025 |
  • Education, International Convention and Expo, Technical

Sponsored By: 

 About the Episode:  The International Convention and Expo is taking place in Chicago October 26th to the 29th. To get ready for the big event we have 3 convention preview episodes for you. In those episodes, host, Gabe Schauf, is joined by the Innovation Award Finalists, some of the Workshop Presenters, and of course, the Keynote speakers. 

In this second episode we will hear from some of our workshop speakers. There will be over 30 workshop presentations for attendees to choose from during the NFDA International Convention and Expo.  Topics covered will include embalming, customer service, grief, human resources, marketing and more.  In this episode, host, Gabe Schauf is joined by four of the workshop presenters, Anna Nesbit, Jeff Smith, Sherrie Dunlevy and Amanda King to learn more about them and get a sneak peak into what they will be discussing in their presentations

Join us for the International Convention and Expo this October in Chicago and start planning your itinerary today.  Check out www.convention.nfda.org for more information.


About Anna:
  
Anna F. Zvirman-Nesbit, CFSP, is a Funeral Director and Co-Owner of Soxman Funeral Home in Pittsburgh, PA.  In 2006, she graduated from Slippery Rock University with a Bachelor of Science in Business Administration and from the Pittsburgh Institute of Mortuary Science in 2007.

Anna has earned her designation as a Certified Funeral Service Practitioner (CFSP) which is the highest professional designation you can achieve in funeral service.

She is a member of the National, Pennsylvania and Allegheny County Funeral Director Associations (NFDA, PFDA, ACFDA), ICCFA, as well as serving as the past Chairman of the Board for the Plum Chamber of Commerce. Anna was inducted into the 2024 class of the Plum High School Distinguished Alumni and recently received the Pittsburgh Magazine Women in Business Award, both sincere honors for the hometown girl.

Under her direction, Soxman Funeral Home has proudly achieved the highly prestigious NFDA Pursuit of Excellence Award. As a Certified Funeral Celebrant, she provides families without a church affiliation or those looking to create a personalized service or unique way to remember their loved one. Her designation as CPC from the NFDA has marked her as achieving the standard of excellence in funeral service for individuals who help families plan funerals, memorial services and other life tribute events in advance.

Her outside interests include gardening, reading, baking and cooking. Anna, her husband Jim, their children, Ethan and Evelyn reside in Plum. They are members of Holy Family Parish, Our Lady Joy Church.


About Jeff:
  Jeff Smith is a third-generation owner. His grandfather founded their first funeral home in 1955, and his father then ran the single location funeral home.  Jeff has expanded upon their success, in 15 years growing it to nine funeral homes and a cremation society serving over 3000 families annually. 

Growing up Jeff worked in the funeral home, but after college and graduate school he started a mortgage company. In 2006 he returned to funeral service and quickly noticed the business had changed dramatically. The challenges of no service, tighter margins, and under-utilized capacity awaited. Jeff has focused on embracing these issues as opportunities and is moving his business ahead with optimism. 

Jeff is married to Leslie, and they have three children. He is a Chairman Elect of the Funeral Service Foundation, past president of AFDA, a member of Selected Independent Funeral Homes, and serves his community on various boards.


About Sherrie:  
Former NBC News Anchor Sherrie Dunlevy served the Wheeling, WV area for nearly 40 years both on television and radio.  Today she is a best selling author, Inspirational speaker, and host of the Graduating Grief podcast and host of the TV series “For Mature Audiences”.  Her Number one best selling book, “How Can I Help?” was written to to help people know exactly what to say and do in an effort to support the people they love when they are hurting.

Sherrie has found a way to "graduate" from the pain of losing a child, and a high profile career and redesign a life she loves living.  She now shares with others, how they too can learn, grow, and expand their lives after tragedies, losses and disappointments.  She now trains professionals on how to better connect with people personally and professionally so that everyone they meet feels like they have been seen, heard and valued. 

As a self proclaimed Inspirationista, Sherrie's passion lies in inspiring and encouraging people to step beyond their awkwardness, discomfort and/or pain so they can step fully into living with purpose, passion and JOY.


About Amanda:  
Amanda Marie Eilis King, CFSP, MBIT, & MSP, is an Embalmer and Funeral Director holding licensure in multiple states in the US. She completed her embalming apprenticeship under Vernie R. Fountain, as well as extensive training in postmortem reconstructive work. In addition to her AAS in Mortuary Science from ACC in Colorado, Amanda holds a B.S. from Skidmore College for Studio Art and Biology, and a Post-Baccalaureate degree from the Maryland Institute College of Art. She is also an educator who specializes in and teaches reconstructive work and cosmetic application. 

Her contributions in the field outside of the funeral home include articles, illustrations, and photography for trade journals. Currently she is a Funeral Director and Embalmer for B.C. Bailey Funeral Home, and also does freelance work as AMEK Graphics, as well as being an embalming specialist with Frigid Fluid Company and content expert & course designer for Mortuary Training LLC.

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2025 International Convention & Expo Preview Pt 1: Innovation Award Finalists

  • 0 Comment |
  • 1146 |
  • by Gabriel|
  • August 12, 2025 |
  • Business, Innovation, International Convention and Expo

Sponsored By: 

About the Episode:  The International Convention and Expo is taking place in Chicago October 26th to the 29th. To get ready for the big event we have 3 convention preview episodes for you. In those episodes, host, Gabe Schauf, is joined by the Innovation Award Finalists, some of the Workshop Presenters, and of course, the Keynote speakers.

In this first episode we will hear from the innovation award finalists. The NFDA Innovation Award is sponsored this year by ASD and gives companies and organizations the opportunity to showcase their new product and service ideas designed to enhance the funeral profession and its function. The finalists this year are Afterword, Healing Path Cemetery, and Passare.

Click the logos to learn more about our finalists:

                                  

About Effie from Afterword:  Effie Anolik is co‑founder & CEO of Afterword, an AI‑driven platform that automates case management, family communications, and reminders so funeral homes can focus on care, not paperwork. After planning her dad’s funeral in August 2018, she set out to build the intelligent, user‑friendly solution she wished she’d had. Prior to Afterword, Effie worked at Shopify. She’s been featured in Fortune, TechCrunch, Bloomberg, and Business Insider, and has spoken at NFDA, WilbertEDU, and the FTC. 

About Jason from Healing Path Cemetery:  Jason Troyer, PhD is a grief and ritual expert and the co-founder of the Healing Path Cemetery System. He helps cemeteries and funeral homes promote the value of permanent placement, offer meaningful grief support, and generate new leads through innovative engagement strategies. Dr. Troyer has partnered with hundreds of funeral & cemetery professionals across North America, bringing a unique blend of psychological insight and practical tools. He holds a doctorate in counseling psychology and previously worked as a professor and therapist. Jason lives in the Shenandoah Valley of Virginia with his wife and three daughters.

About Josh from Passare:  Josh McQueen is the Vice President of Marketing and Product at Directors Investment Group (the parent company of Funeral Directors Life, Passare, and Claimcheck), where he oversees marketing campaign efforts and new technology products, all while helping funeral homes be more innovative. 

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A Brush with Death: 5 Minutes on...veJov Life

  • 0 Comment |
  • 1398 |
  • by Gabriel|
  • July 29, 2025 |
  • General, Innovation, Products

On "A Brush With Death: 5 Minutes On...," we spend 5 minutes providing listeners with quick insights
into various funeral trends, products, events, organizations, and goings-on.

In this episode, host Gabe Schauf sits down with Venroy Joseph, CEO of veJov Brands Corporation. Venroy shares veJov Life's unique memorial packages designed for funeral homes and how their innovative approach helps families honor their loved ones.

About VeJov Life: VeJov Life is a dedicated design studio specializing in memorializing life’s moments, which prides itself on providing exceptional services that beautifully encapsulate the magic and emotions of every individual. Their work includes comprehensive services for funeral homes and personalized memorialization. They excel in crafting heartfelt tribute packages and videos, aiming to honor and celebrate a loved one's legacy by transforming these significant events into timeless keepsakes.

VeJov Life also extends its design expertise to other pivotal life events such as rites of passage, birthdays, bundles of joy, graduations, and weddings, providing custom photo/video editing and collages to document the atmosphere and highlights. Their foundation in graphic design showcases their deep commitment to their work and service to their customers.

Learn more about veJovLife at their website: www.vejovlife.com

About Venroy:  Venroy Joseph was born on the island paradise of Antigua. As a young adult, he started his career as a high school math teacher; his annual salary was slightly over $5,000. Venroy moved to the United States for a different opportunity. He attended college, attaining a Fine Arts degree in visual communication/graphic design.

Venroy has over 25 years of experience in various aspects of design, print, and digital media. Venroy has worked as a creative director for an advertising agency specializing in real estate marketing. He has created artistic designs and worked on marketing campaigns for Bozzuto Management, Foulger-Pratt, K. Hovnanian Homes, and Toll Brothers, to name a few. He has also worked on big brand names such as Marriott, the Seventh-day Adventist Church, and many more.

Over his career, Venroy has received several awards from the Benjamin Franklin Pillars of the Industry Awards, the International Design Award, and The American Advertising Awards—some familiar, authoritative voices in the communications industry. Venroy has attained the notoriety of being ranked a top designer, garnering several NYX MarCom Grand Awards over the years.

Venroy currently serves as the chief executive officer at veJov Brands Corporation—a dynamic collective of advertising, design, marketing, public relations, media, and communication firms. With a passion for innovation and a deep understanding of the ever-changing marketplace, we empower brands to reach new heights of success.

Along with determination and dedication, honesty and integrity are philosophies Venroy strives for in all aspects of his life. Applying these principles to his business has allowed him to be a top- producing marketing executive.

Venroy is married and has adult children.

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Funeral Pro Tips: Customer Service Edition

  • 0 Comment |
  • 1292 |
  • by Gabriel|
  • July 22, 2025 |
  • Business, Community, Customer Service, General, Innovation, Public Relations

This Episode is Sponsored By: 

About the Episode: In this episode, host Gabe Schauf chats with 5 funeral professionals from around the country to share practical tips and techniques for elevating how to care for families and improve customer service at your funeral home.  These are easy, cost-effective, things you can do to make a big difference right away
Guests in this episode include:

  • Preston McKee – President of Morris-Baker Funeral Home & Cremation Services based in Johnson City, TN (2:44)
  • Nic Stevenson – Funeral Director with Stevenson Funeral Home based in Dickinson, ND (11:18)
  • Thomas Harty – Funeral Director with Day Funeral Home in Randolph, VT (15:05)
  • Geraldine Oliverie – Owner of Oliverie Funeral Home in Manchester, NJ (22:51)
  • Doug Gober – Owner and Partner of Foresight (31:44)

Whether you’re just starting or have years of experience, this episode has something for everyone.

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#FuneralDirector

  • 0 Comment |
  • 1709 |
  • by Gabriel|
  • July 8, 2025 |
  • Community, Education, General

This Episode is Sponsored By: 

About the Episode: In this episode, host Gabe Schauf sits down with Eileen Hollis, a licensed funeral director at Hollis Funeral Home in Syracuse, New York, and a prominent social media influencer. Eileen shares her story and experiences behind building a successful online following by openly discussing the funeral profession and demystifying death.
The two explore the unique responsibilities of a funeral director engaging in the digital world, how her social media interactions are shaping the future of the profession, and the impact of public response on removing taboos surrounding death.

About Eileen: Eileen Hollis grew up in her parents' house above Hollis Funeral Home. She graduated from SUNY Brockport with a BFA in Dance, but later returned to school to get an associate's degree in Mortuary Science from Hudson Valley Community College (HVCC). She won the 2016 graduating student award in restorative art. In October 2017, she became a fully licensed funeral director and embalmer.
Eileen has since built a following on TikTok and Instagram discussing life as a Funeral Director. She also uses social media to demystify death and funeral service. No question is taboo...she's happy to answer all the questions people have been too scared to ask. Eileen plans to carry on her father's legacy and take over Hollis Funeral Home. 

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From Comfort to Closure: Linking Funeral Service & Hospice

  • 0 Comment |
  • 5190 |
  • by Gabriel|
  • June 24, 2025 |
  • Business, Community, Hospice, Preneed

This Episode is Sponsored By: 

About the Episode:  In this episode, host Gabe Schauf speaks with Greg Grabowski, author of "Engaging in the Heart of Hospice." Their conversation centers on the vital connection between funeral directors and hospice organizations and how a stronger partnership leads to more comprehensive care for grieving families.

About Greg:  Greg Grabowski has been a driving force in the hospice industry since 1999, known for his visionary leadership and deep operational expertise across nonprofit, for-profit, and national hospice organizations. As President of Serviam Hospice, Greg is leading a new model of care that blends high-quality clinical services with innovative partnerships, particularly with assisted living providers, to transform how end-of-life care is delivered.

Throughout his career, Greg has demonstrated a talent for shaping culture, scaling operations, and developing leaders who drive measurable outcomes. For more than eight years, he served as a sought-after consultant through Hospice Advisors, where he led projects in strategic planning, mergers and acquisitions, and leadership development. He also co-founded Hospice Insights, a platform dedicated to sharing tools and strategies that elevate performance across the hospice field.


Greg’s work is grounded in a commitment to quality, sustainability, and human-centered care—empowering teams, forecasting trends, and ensuring that hospices are equipped to thrive in a rapidly changing healthcare environment.

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Congrats Class of 2025

  • 0 Comment |
  • 1866 |
  • by Gabriel|
  • June 10, 2025 |
  • Education, General, Workforce

About the Episode:  Host Gabe Schauf sits down with recent graduates Natasha Jules, William Trotman, Cameron Smith, and Trinity Cornelius. They share what inspired them to pursue a career in funeral service, the lessons they’ve learned through their schooling and apprenticeships, and what lies ahead as they begin their careers.

About Natasha:  My name is Natasha R. Jules.  I was born and raised in NY. I was subject to death at a young age, when I discovered a deceased neighbor in my building. In high school, I joined the military. After the military, I had my share of law enforcement jobs (NY and FL Corrections, Homeland Security, and Police Department). I hold cosmetology licenses in NJ and FL. I graduated from Miami Dade College with 2 Associate degrees, Mortuary Science and Pre-Veterinary. I am back in school now completing my Bachelor's degree in Criminal Justice Crime Scene Investigation, due to graduate in April 2026. My hobbies include giving haircuts to the homeless and feeding them, every third Sunday of the month in downtown Miami.

About William:  My name is William 'Finn' Trotman. I'm a graduate from the University of the District of Columbia's Mortuary Science Program and was President for their Mortuary Science Student Association ('24 - '25). Originally, I had worked for the U.S. Census Bureau for about 10 years doing computer programming work before deciding to go back to school to find a career I was more passionate about. While in school, I began working at Hines-Rinaldi Funeral home and have just recently begun my full-time apprenticeship with them. My long-term goal is to pursue teaching in the mortuary science field and to use my skills in immersive technology to advance the experience for both students in school and for families in the funeral home.

About Cameron:  My name is Cameron Smith, and I live in North Mississippi. I graduated from Northwest Mississippi Community College with an associate’s degree in Funeral Service Technology. I have also received my crematory operating certification. When I’m not prepping for my board exams, I enjoy spending time either outside in the sun or with my cats Barbara, Chainsaw, and Thomas. I plan to pursue a career in both embalming and funeral directing.

About Trinity:  My name is Trinity Cornelius.  From a young age, death was a familiar and peaceful part of life for me. At 16, I planned to enter the medical field, but it lacked the personal connection I craved. Memories of caring for loved ones' graves with my family inspired me to pursue funeral service instead. I started working in a funeral home at 19, and it confirmed my calling.  Now in my final semester at Wayne State University’s Mortuary Science Program, I’m dedicated to providing meaningful care that supports families through loss. My mission is to offer the same compassion and dignity I once received and help others begin to heal.

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Lest We Forget

  • 0 Comment |
  • 4964 |
  • by Gabriel|
  • May 13, 2025 |
  • Community, Cremation, General

About the Episode:  In this episode, host, Gabe Schauf is joined by Lanae Strovers, Iowa funeral director and Trainer with the NFDA. to learn about her organization, The Final Salute. 

Since 2018, The Final Salute has worked to locate and identify the unclaimed cremated remains of Veterans, children and civilians and provide them the proper burial services and honors they deserve.  

The ultimate goal is to reunite each unclaimed urn with family or secure a final resting place for that individual.

Learn more about The Final Salute by visiting their Facebook page

About Lanae:  Lanae Strovers serves as the Trainer for NFDA and  delivers the NFDA Arranger Training suite of education opportunities.   She is a first-generation funeral director and strives to help families personalize services honoring their loved one.   

Lanae was called to funeral service after the death of a close friend whose “cookie-cutter” funeral didn’t tell his story.  She knew there was a better way.  Lanae graduated from Des Moines Area Community College with honors in 2012 and has served at Hamilton’s Funeral Home since then.  During her time at Hamilton’s, she initiated a program for unclaimed remains, gaining national attention.  

Lanae is also known for her personalized touch for each family she serves - turning the funeral home into a baseball field, a gaming room, or a classy runway show with a pianist...Lanae will do whatever she can do to help make that service unique and special, reflecting who that person was in life!

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The Ripple Effect of Funeral Mentorship

  • 0 Comment |
  • 2358 |
  • by Gabriel|
  • April 8, 2025 |
  • Business, General, Self-care, Workforce

Sponsored by 

About the Episode: In this episode, host Gabe Schauf explores the value of mentorship in the funeral profession. Joined by Lauren Budrow, a licensed funeral director and mortuary science educator, and Calvin Amato, a funeral trainee and soon-to-be graduate, the discussion addresses the true meaning of mentorship, its long-term effects on professionals and families, and how both seasoned and aspiring funeral directors can develop meaningful mentor-mentee relationships. 

Also, check out the April issue of The Director for a deeper dive into mentorship and more contributions from Lauren and Calvin.

About Lauren:  Lauren Budrow has been a licensed funeral director since 2002. She practiced in Indiana and Washington before transitioning to teaching funeral service education in 2011. Lauren earned her MBA from Butler University in 2012 and her MFA in Writing from Spalding University in 2018. She actively pursues creative writing projects in fiction and poetry and also enjoys contributing to funeral service publications. She has been an Assistant Professor at Wayne State University's Mortuary Science Program in Detroit, Michigan since 2017. 

About Calvin:  Calvin M. Amato, CCO, CPC is a dedicated funeral professional at Koch Funeral Home in State College, Pennsylvania and soon to be graduate of the Pittsburgh Institute of Mortuary Science.  His professional credentials include certifications as a crematory operator, natural organic reduction operator, preplanning consultant, and funeral celebrant, reflecting his dedication to offering diverse and meaningful end-of-life options.

Beyond his role at the funeral home, Calvin is an active leader in both local and national groups that support grief education, mental health awareness, and professional development.  His insights have been featured in leading industry publications, including NFDA’s The Director, ICCFA’s Memento Mori, and Kates-Boylston’s American Funeral Director.

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