Building media relations is crucial to your business. By building media relations, you pave the way to good public relations.

There are three good things to keep in mind while building media relations:

1. Be Proactive
2. Be aware of your conduct while receiving a media call
3. Know how to counter negative publicity

If you have questions about how you can build positive working relationships with the media in your community, contact NFDA's public relations team by email or by phone at 800-228-6332.