With the July 15 deadline fast approaching, now is the time to put the finishing touches on your Pursuit of Excellence Program entry. Whether you’re nearly done or just getting started, here are a few key tips to help you finalize a strong submission:

• Double-check the requirements: Review the entry guidelines to make sure your documentation and descriptions meet the requirements for each criterion you’re submitting under.
• Be clear and concise: Your explanations should be easy to understand, focused, and specific. Show how your funeral home goes above and beyond – avoid generalities and highlight what makes your efforts stand out.
• Include supporting materials: Photos, community event flyers, testimonials and social media examples can help bring your story to life. Make sure your attachments are clearly labeled and relevant to the criteria.
• Proofread everything: Typos or unclear descriptions can make a strong submission appear rushed. Take a few moments to review your entry – or ask a colleague to do a final read-through.
• Don’t wait until the last minute: The entry deadline is Monday, July 15 at 11:59 p.m. CT. Give yourself a buffer to upload files, complete forms and hit submit without the stress of a last-minute scramble.

Questions? Contact NFDA staff (800-228-6332 or Pursuit@NFDA.org) for assistance.

Recognizing excellence is at the heart of our profession and the Pursuit of Excellence Award is your opportunity to celebrate the meaningful work your team is doing every day. Let us help you share your story – and earn the recognition you deserve.