New in 2021: One Entry for All Your Firm's Location!
Historically, NFDA's Pursuit of Excellence Award required multi-location firms to qualify each of their funeral home locations separately, which required submitting a separate registration form and entry for each location seeking recognition. Because Pursuit of Excellence is a location-based recognition program, for multi-location firms, only those locations that actually earned an award were entitled to call themselves award-winning firms – not the entire business.
The reality of funeral service in 2021 is that most multi-location firms share staff, resources and, when hosting events (e.g., holiday services of remembrance, grief-support groups, community outreach events, etc.), does so as a business rather than as individual locations. Therefore, requiring separate entries from each location no longer makes sense.
NFDA has introduced a new entry process and registration fee for 2021: Funeral businesses need only submit one entry representing the work and accomplishments of all locations that operationally share staff and other resources and your registration fee is based on the number of locations in your business.
Please review page two (2) of the Registration and Application Materials document for full details about the changes to the entry process and registration fee for 2021 (Materiales de inscripción y solicitud de búsqueda de la excelencia 2021 - Español).
Entries are due July 15, 2021. No exceptions.
For 2021, we will, once again, ask that all entries to be submitted electronically. Given the uncertain trajectory of the pandemic, electronic entries will give the Pursuit of Excellence Work Group the greatest flexibility in reviewing all of the entries submitted by participants.
We hope to return to allowing mail in entries in 2022.