Podcast

Our guest on this episode of "A Brush With Death" is Justin Baxley, a licensed funeral director and VP of business development for Foundation Partners.  A private funeral company based in Florida, Foundation Partners operates 140 funeral home locations across the country.  Justin describes how their firm is embracing new ideas and new technologies to serve families and communities during these trying times.

As funeral directors we are what some would call the “subject matter experts” in the death care industry. We have learned to embalm, make arrangements, provide services and help those in need. We know how to serve those families come through our door. The question is, how do we get them through the door in the first place?

Lacy Robinson, CFSP most recently served as the Director of Member Development for the National Funeral Directors Association, developing and facilitating training programs for NFDA members. She talks with host Gabriel Schauf about how funeral homes can communicate the added value they can bring to the cremation discussion, whether the initial inquiry is via a phone call or during the arrangement conference. Robinson emphasizes that any meaningful cremation discussion should be a conversation about honoring the life of a loved one.

Host Gabriel Schauf and attorney Michael Sharkey, CFSP, CCO, explore legal issues confronting funeral directors and their businesses. Learn how to reduce the potential for lawsuits and to discover best practices that can help keep your funeral home out of court.