Personalization has become a standard of funeral service. Many funeral directors embrace the challenge of coming through for families and finding unique ways to honor and tell the story of their loved ones. Often the casket or urn is the first place they look to go above and beyond. In this episode, host, Gabe Schauf, is joined by Trey Ganem, owner of Soulshine Industries, who has taken custom urn and casket design to the next level.