On "A Brush With Death: 5 Minutes On...," we spend 5 minutes providing listeners with quick insights
into various funeral trends, products, events, organizations, and goings-on.
In this episode, host, Gabe Schauf, talks with Bill A Johnston, president of Post and Boost and author of the new book, "The Consumer's Journey to Purchasing Funeral Services.
Bill A Johnston is an Advertising and Facebook Expert for Funeral Homes, President of Post and Boost (an advertising agency), speaker, author of four books including “How Facebook Works for Funeral Homes,” and a Meta Business Partner. A native of Jamestown NY, Bill graduated from the Newhouse School at Syracuse University with a degree in Television and Radio in 1977 and has 25 years of experience managing radio stations in the Carolinas.
In 2000 he founded iconnectv.com, an interactive media company for the cable television industry. He produced national television commercials for Charter Communications and interactive lead-generating platforms including the Answers! Interactive CD for Cox Communications, and The Time Warner Cable Business Analyzer.
In 2016 he became a Facebook expert, invented a proprietary, scalable software platform that creates, posts, and boosts custom advertising for Funeral Homes on Facebook, and is dedicated to inspiring funeral home owners and operators to discover advertising can work for funeral homes.
Bill is also a talented speaker and has appeared before numerous national and state associations. He is a Certified Provider with the Academy of Professional Funeral Service Practice and a CE provider to multiple state funeral boards. He’s married to his wife of 45 years, Cecelia, has two children, a son-in-law, and five grandchildren. He lives in Daphne, Alabama.
Bill can be reached at bill@postandboost.com
Click here to learn more about Bill's new book!