Alan Creedy and Danny Jefferson have formally launched J&C Advisors, a newly organized advisory platform created to support independent funeral home owners and successors as they navigate a period of profound change within the profession.

The launch coincides with a new website and the consolidation of prior initiatives, including the integration of Two Guys and a Question into the J&C Advisors platform. According to Creedy and Jefferson, the reorganization reflects a natural evolution – one shaped by several years of close work with funeral professionals confronting shifting consumer expectations, leadership transitions and the growing complexity of operating a sustainable business.

Rather than offering standalone programs or generalized consulting, J&C Advisors reorganized its work into clearly defined venues of service that focus on specific dimensions of leadership development, including financial stewardship, peer collaboration, skills development and successor readiness.

The firm’s philosophy is rooted in the belief that the next decade will challenge many long-standing assumptions in funeral service and reward those who lead with clarity, curiosity and intention. Participation is selective by design.

Consistent with that philosophy, J&C Advisors works primarily through invitation-based peer groups and advisory relationships. The structure is designed to foster trust, candor and shared learning among participants, whose experiences and opinions add value to the conversation.

Many long-standing participants recently completed an initial three-year engagement and now are being invited into the next phase of the platform under updated terms. The firm views this transition not as an expansion but as a refinement – building a more clearly defined community that’s aligned around preparation rather than prescriptions.

Although participation is by invitation, J&C Advisors welcomes thoughtful inquiry from owners and successors who believe this approach aligns with their vision for the future of their firm.  JandCAdvisors.com