Strategic Funeral Resources (SFR) recently introduced four reasonably priced social media advertising programs to help funeral providers increase consumer engagement and boost profitability. Each program is available in one of two (standard and preferred) packages, and many offer exceptional customization features.

The packages integrate its proprietary Automated Virtual Arranger (AVA) artificial intelligence software. By digitizing the funeral home owner or a staff member, the AVA process takes the best types of human interactions – engaging, warm, emotional connections – and combines them with revolutionary AI technology to create a lifelike content-viewing experience for a firm’s target audience.

SFR’s social media programs offer different types of customized videos. Packages start at $99 per month and most do not require an annual contract. Packages include a minimum of one social media post per week, as well as an annual online strategy session, free Facebook design, content updates, branded holiday messaging, comment monitoring, and much more.

“We have found that as demand for video content continues to surge, consumers who watch video ads are more likely to engage with that product or service,” said Curt Fitzsimmons, SFR president. “Based on our experience so far, our original, customized content allows funeral homes to engage directly with families and differentiate themselves from firms that are posting generic content.”

Added Fitzsimmons: “The messaging in a number of our posts will focus on different aspects of life (senior activities, eating well, family relationships), not just preneed, caskets, urns, etc. Research has shown that seniors 55+ prefer to engage with companies who promote health and well-being, and while funeral homes typically don’t do that today, we are planning on making that part of our message.” strategicfuneralresources.com