Graystone Associates Announces Changes to Leadership Team > National Funeral Directors Association (NFDA)
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Graystone Associates Announces Changes to Leadership Team

December 20, 2022

Graystone Associates recently announced changes to its leadership team, including the retirement of Mark Groeneman, principal and managing partner, and the inclusion of Scotty Payne and Kyle West as principals in company ownership. Current principals Scott Newton, president, and Darrell Simpson, senior account manager, continue in their roles.

Groeneman joined Graystone in 2005 and advanced to principal and owner by 2006. His impact at the company helped form the direction and growth of Graystone and led to its innovative, proprietary suite of professional development offerings. Despite retiring as a full-time employee, Groeneman plans to continue with the organization on a part-time basis.

New to the team of principals, Payne and West both come from leadership roles at Graystone Associates as senior account managers and trainers/account managers, and joined Graystone in 2012 and 2016, respectively.

Newton is a founding member of Graystone and his primary focus as president is on business management, but he also works directly with a select number of clients. Simpson became a principal in 2009 and continues to work with clients across the country as a trainer/business manager. In addition, he has assumed leadership of Graystone’s administrative office near Houston, Texas. graystoneassociates.com

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