Premier Preneed Marketing recently developed a series of preneed training videos. Currently found within the Premier Preneed 360 CRM platform, the videos were created by Craig Stewart, a licensed funeral director and funeral sales trainer, in his role as a sales training consultant to Premier. Stewart has been in the funeral profession for more than 25 years, primarily in preneed sales.

“These videos touch on several preneed topics, including how to be an effective preneed agent, as well as what questions are effective during a preneed conference with a family,” said Stewart. “This initial collection of training videos is a great addition to the Premier Preneed 360 platform. I look forward to working with the Premier Preneed marketing team to create additional videos for the training library.”

The Premier Preneed 360 platform captures preneed leads in a variety of ways, including landing pages, surveys, forms, inbound phone systems, two-way texting and prebuilt funeral home ads. The platform can automatically message leads via voicemail, forced calls, SMS messaging, emails, social media and other communication methods. The system also includes built-in tools to collect payments, schedule appointments, track analytics and the new training video library. premierpreneed.com