As senior vice president of consumer experience, Jon Lefrandt will lead Homesteaders’ strategic initiatives to improve and enhance its work with consumers, align consumer experience efforts with Homesteaders’ overall strategies and support its innovation efforts to help funeral providers connect with more people. Lefrandt will continue to serve as CEO of Domanicare to ensure that Homesteaders offers the best aftercare program in the funeral profession.

Lefrandt began his career in funeral service in 2011. Following the experience of his father’s death, he developed a passion to develop consumer-centric preplanning and aftercare services for funeral providers, which led to the creation of The Domani Group and its Domanicare program.

“I am thrilled to be a part of the Homesteaders leadership team in this new role,” said Lefrandt. “Consumer preferences are changing at a rapid rate, and there is a tremendous opportunity to provide more meaningful experiences for consumers all across this country… I am excited to do my part to help lead these efforts and drive incredible results for both our funeral home partners and the families they serve.” homesteaderslife.com