MKJ Announces Two Summits for 2022 > National Funeral Directors Association (NFDA)
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Supplier News

Email your funeral service supplier news to suppliernews@nfda.org.

News from funeral service education program should be sent to schoolnews@nfda.org.

News will be considered for publication on the NFDA website and in The Director and/or Memorial Business Journal as space allows.

All material is subject to editing and space availability.

MKJ Announces Two Summits for 2022

December 23, 2021

On February 7-9, MKJ Marketing will hold its “Ski Summit” at the Arrabelle at Vail Square ski resort. Attendees will enjoy ski-in and ski-out accommodations in the heart of downtown Vail, Colorado. The meeting room will be very large relative to the attendance to allow for social distancing. MKJ has negotiated room rates well below the resort’s standard individual room rates. The summit format will include a combination of seminar sessions with study group participation.

On March 7-9, MKJ will hold its “Sea Summit” at the Boca Beach Club in Boca Raton, Florida. Attendees can enjoy fresh Atlantic seafood, play a few rounds of championship golf or just relax on one of the best beaches in the world. The MKJ-negotiated nightly cost is one-third the club’s normal accommodation rate.

Glenn Gould, MKJ CEO, will present on the optimal strategies for marketing budgeting. Marilyn Jones Gould, MKJ president, will share constructive new ways to increase averages and improve communication with families using everything from virtual arrangements on Zoom to live chat. Courtney Gould Miller, MKJ head of digital strategy, will lead a session on how to create an online business presence, along with how to develop a brand that will last (or sell). Isaac Miller, MKJ COO, will give a presentation on how to determine which media platform offers the best investment.

The “Sea Summit” and its content will also be available as a virtual seminar.

On March 10, MKJ will hold a special “E-Commerce Mastermind” session on cremation website marketing. This is an exclusive opportunity for cremation e-commerce website operators (or those who plan to launch a business in 2022) to gather with other providers and industry professionals to share best practices. Attendance at the summit is not required to attend, but additional savings will apply to those attending both. mkjmarketing.com/seminars

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