American Enterprise Ventures, a division of American Enterprise Group (AEG), made a strategic investment in Everyday Life, an insurance platform that saves customers time and money via personalized recommendations and plans they can purchase directly. Everyday Life plans to use the investment to grow its platform and expand product and distribution partnerships with insurance companies and financial institutions.

Said Everyday Life CEO Jake Tamarkin: “We believe that everyone deserves access to smart coverage that doesn’t break the bank, but high premiums, complex products and opaque underwriting pre-sent serious challenges for everyday people looking to protect their families. The good news is that help is on the way, and this investment from a highly regarded insurer validates our unique approach.”

In addition, AEG recently released a new application-processing platform for life and health policies from MRS, a global leader in insurance automation and technology solutions. The new technology will allow straight-through processing and instant decision making for real-time policy issuance. americanenterprise.com/aeventures; everydaylifeinsurance.com; managementresearchservices.com