The Domani Group has joined forces with Homesteaders Life Company thanks to a financial investment by the latter. This provides Homesteaders-affiliated funeral homes and marketing partners exclusive access to Domani’s best-in-class preneed appointment-setting center and custom-built salesforce CRM. In addition, firms will obtain preferred pricing for Domanicare, the award-winning text message aftercare and reputation management program.

“As more funeral homes are realizing the importance of aftercare and a proactive approach to online reputation management, we are excited to align ourselves with a company of this caliber,” said Jon Lefrandt, Domani CEO. “Homesteaders’ commitment to preneed and the quality service and product they deliver is second to none and gives funeral homes that utilize our appointment-setting service a powerful one-two punch. This alliance will also enable us to continue to accelerate our growth and develop new ways to help funeral homes cater to shifting consumer preferences.”

Said Steve Shaffer, Homesteaders CEO: “Homesteaders is committed to the funeral profession – both in the near and long term. By combining our two companies’ capabilities and resources, we can provide best-in-class solutions to funeral professionals that are greater than what either company could deliver individually.” Homesteaders’ investment will help Domani bring its innovative and highly successful products and services to the market on a grander scale. thedomanigroup.com; homesteaderslife.com