The annual NFDA Convention is the premier venue for showcasing the newest trends and advancements in the funeral industry. This year in Salt Lake City, the recently announced integration of Precoa, preneed sales and marketing firm, and Everdays, a digital platform that builds social communities around milestone life events, was one particularly noteworthy development in the preneed field. The collaboration is billed as bringing a new level of reach and scale to the preneed business.

Over the last decade and a half, Precoa has made a name for itself with its unique brand of ProActive Preneed, an integrated sales and marketing platform based on years of research, customer experience insights, market-specific data analysis and testing designed to increase funeral home market share.

“What makes us different is our ability to significantly increase preneed sales within a sensitive profession,” said Tyler Hornibrook, Precoa vice president of marketing. “Every touchpoint of every marketing channel is optimized for preneed prospect conversion.”

So how did this initiative come about? “About a year ago, members of our executive team called 50 of our funeral home partners and asked them, ‘What should we start, stop and keep doing?’” Hornibrook recalled. “We got a lot of valuable feedback, including a desire for more robust digital capabilities. We realized that by leveraging our market-leading preneed expertise with the latest technologies, we could provide greater value for both funeral homes and families.”

Shortly after the company heard from its partners, Precoa kicked off a broad internal initiative to enhance its digital marketing capabilities. The result was a trio of ground-breaking digital products, each designed to help funeral homes reach more families and convert more preneed prospects.

Said Hornibrook: “With Everdays, we’re able to facilitate meaningful connections between our funeral home partners and the communities they serve. Within this integration, our first priority is to educate the community on how to support the bereaved by providing valuable content and by creating a platform for connection. Precoa’s purpose is to enrich life through meaningful connection, and this integration enhances our ability to do so.”