The 2026 NFDA Professional Women’s Conference is shaping up to be an inspiring and energizing experience for women in funeral service ... and now you can see exactly what’s in store.

NFDA has released the full schedule and session lineup for this year’s conference, taking place May 6 through 9 in St. Pete Beach, Florida, and the program is packed with sessions designed to strengthen leadership, spark new ideas and foster meaningful connections.

A Program Built for Growth and Connection

The conference will open with a welcome event followed by an engaging keynote, “Communicate with Clarity, Confidence and Impact,” presented by Rebecca and Keith. From there, attendees will explore a mix of thought-provoking and practical sessions, including:

• Self-Talk: Use Your Self-Talk to Soar Instead of to Sabotage
• Embalming Isn’t Dead: Why Our Skills Still Matter in the Rapidly Evolving Death Care Landscape
• The Story Lab: Hands-On Tools for Personalizing Services
• Trust in Motion: How Purpose Fuels Agility, Creativity and Innovation
• The Value of Viewing – Marketta’s Legacy
• Held in Love: Honoring Pregnancy & Infant Loss
• Survival Skills, Not Superpowers: Real-Life Tools Women Use to Thrive in Funeral Service

Attendees will also participate in a powerful session based on NFDA’s groundbreaking research, “When Words Matter: Using Consumer Language to Strengthen Arrangements, Build Trust and Create More Meaningful Services.”

The conference concludes with a keynote from Nora McInerny, bringing insight, humor and perspective to the profession’s shared experiences.

Designed by Women. Built on Community.

The Professional Women’s Conference is intentionally intimate and community-focused, bringing together women from across the profession to learn from one another, share experiences and build lasting professional relationships.

Participants consistently describe the event as transformative; an opportunity to step away from the day-to-day demands of funeral service and return home renewed, inspired and better equipped to lead.

Make Your Plans Now

The conference will be held at the TradeWinds Resort in St. Pete Beach, a beachfront destination along Florida’s Gulf Coast. Attendees are encouraged to book within NFDA’s official housing block by April 3 to secure the discounted conference rate. View the full schedule, register and reserve your room at NFDA.org/PWC.

Join colleagues from across the profession for four days of connection, inspiration and leadership development at the 2026 Professional Women’s Conference.