Every conversation you have with a family, every business decision you make and every plan you build for the future is stronger when it’s backed by insight, not assumptions. That’s why NFDA invests in independent, original research designed specifically for funeral professionals navigating a rapidly changing profession.

NFDA’s research doesn’t just describe what’s happening in funeral service, it helps you understand why it’s happening and how to respond. From shifting consumer expectations and generational differences to evolving business models and workforce realities, these reports give you practical, credible information you can put to work immediately.

If you’re looking to strengthen trust with families, adapt your services, support your team or plan for what’s next, NFDA’s research collection is the place to start.

New & Essential Research You Can Use Right Now (Free Downloads)

These are just a few of NFDA’s latest studies offer timely insights into the questions funeral professionals are facing every day:

NEW: When Words Matter: A Funeral Director’s Guide to Clear & Compassionate Communication (2025)
Grounded in original consumer research, this first-of-its-kind guide helps bridge the language gap between funeral professionals and families, improving clarity, trust and emotional connection.

Across Borders, Across Traditions: A Global Study of Funeral Preferences (2025)
The profession’s first global look at consumer funeral preferences, offering perspective on how attitudes compare across countries and cultures.

Changing Consumer Preferences: A Generational Perspective on Attitudes Toward Funeral Service (2025)
A deep dive into how Baby Boomers, Gen X, Millennials and Gen Z think about funerals and what that means for serving families today and tomorrow.

Business Practices Study (2025)
An exploration of how funeral homes are adapting operations and revenue models as cremation continues to rise.

Consumer Awareness and Preferences Survey (2025)
Direct feedback from consumers on what they know, expect and value when making funeral arrangements.

Start With the Facts. Lead With Confidence.

In a profession where trust, clarity and adaptability matter more than ever, research is a powerful tool. NFDA’s research collection gives you the evidence you need to make informed decisions, train your team and better serve the families who rely on you.

Explore the full research library and download available reports at NFDA.org/Research.