The clock is ticking! Entries for NFDA’s Pursuit of Excellence Program are due by 11:59 p.m. CT on July 15.

This national honor recognizes funeral homes that deliver outstanding service to families, engage meaningfully with their communities, and uphold the highest ethical and professional standards. If that sounds like your firm, don’t wait! There’s still time to complete your entry, but now’s the moment to act.

You’re Closer Than You Think!

Most firms find they’ve already completed many of the requirements through the great work they’re already doing — it’s just a matter of documenting it. Need a refresher on what’s required? Download the guidelines and get started today.

Make These Final Weeks Count!

• Log in to start or finish your entry
• Invite team members to help (many hands make light work!)
• Gather and upload supporting documents
• Proofread your entry to ensure you're showcasing your firm at its very best and click submit

Ready to shine a spotlight on your team’s work?

Submit your entry today and take your place among funeral service’s most dedicated and innovative professionals.

📅 Deadline: 11:15 p.m. CT on July 15, 2025

🔗 Click here to start or finish your entry

Have questions? We’re here to help! Contact us at pursuit@nfda.org or 800-228-6332.