The deadline to apply for the 2025 NFDA Pursuit of Excellence Program is just two months away – entries must be submitted online by 11:59 p.m. CT on July 15, 2025.
This prestigious honor celebrates funeral homes that go above and beyond in service to families and communities, while upholding the highest professional and ethical standards. If you’ve already registered and started your application, now’s the time to finish strong!
Even if you haven’t yet started, you still have eight weeks to compile, finalize and submit your entry!
Finalizing Your Entry? Here Are 5 Tips to Help You Cross the Finish Line:
- Start now – don’t wait. Completing your entry takes time. Our online platform makes it easy to organize and upload your materials, but early action ensures you're not scrambling at the last minute.
- Divide and conquer. You can invite team members to help complete different sections of your entry. Collaboration makes the process more efficient and helps you highlight the full scope of your team’s achievements.
- Details matter. When describing how you’ve met a criterion, be specific. Include names, dates, locations and other key information that bring your story to life.
- Include supporting documentation. If a criterion requires documentation, make sure to upload it. And if you have materials that further illustrate your efforts, don’t hesitate to include them! They help paint a full picture of how your firm has fulfilled the criteria.
- Proof before you submit. Grammatical errors and typos can undermine the quality of your application. Review your entry carefully and consider having a colleague take a second look.
The clock Is ticking ... submit your Pursuit of Excellence entry by 11:59 p.m. CT on July 15.
You must may submit your entry online at NFDA.org/PursuitOfExcellence.
Need help or have questions? We’re here for you! Contact us at Pursuit@NFDA.org or call 800-228-6332 (262-789-1880).