The National Funeral Directors Association (NFDA), the world’s leading and largest funeral service association, has released an unprecedented study examining consumer attitudes toward funeral service across generations. Available to funeral service professionals for download at no charge, Changing Consumer Preferences: A Generational Perspective on Attitudes Toward Funeral Service provides critical insights to help funeral service professionals adapt to evolving expectations and continue delivering meaningful memorial experiences. More than just presenting data, this report serves as a tool, offering prompts to help funeral directors reflect on what the findings mean for their businesses and providing ideas for serving all members of grieving families, regardless of their generation.

Click here to learn more about the report and where you can access it.