Every day, funeral homes across the country and around the world develop innovative ways to support grieving families and serve their communities. Whether it’s a unique memorial event, an impactful community outreach program or a fresh approach to helping families navigate loss, these ideas make a difference - and they deserve to be recognized.

That’s what the NFDA Pursuit of Excellence Award is all about. This prestigious recognition honors funeral homes that go above and beyond in service, innovation and dedication to their communities.

By applying, you have the opportunity to:

• Showcase your funeral home’s commitment to excellence.
• Gain national recognition for your creative ideas.
• Inspire other funeral professionals with your innovative programs.

Do you have a brilliant idea that has helped families or strengthened your community? Share your story and apply for the 2025 Pursuit of Excellence Award today!

Learn more and submit your application at NFDA.org/PursuitOfExcellence.

Want to be inspired by our past Pursuit of Excellence honorees? Visit NFDA.org/InnovativeIdeas to see how they are impacting the families and communities throughout the country and around the world!