Every day, the team at your funeral home creates meaningful moments for grieving families and your community. Now, it’s time for you to be recognized for your dedication and excellence.

For 45 years, NFDA’s Pursuit of Excellence Program has honored funeral homes that go the extra mile to meet the needs of those they serve. Earning this prestigious distinction sets your firm apart, showcases your professionalism, and celebrates the outstanding service your team provides.

Benefits of participating:

• Be recognized by your peers and NFDA
• Differentiate your firm from your competitors
• Increase staff professionalism and morale
• Spark creativity and evaluate your business against high industry standards

You’ve likely already met many of the program’s requirements! Submit your entry by July 15, 2025, and let the world see your dedication to excellence.

Learn more and apply now: NFDA.org/PursuitOfExcellence.