From spending hours tracking down a special song for a service to organizing a book drive for children in need, the very best funeral homes do more than what is expected for the families and communities they serve. For more than 40 years, the NFDA Pursuit of Excellence Program has recognized this commitment to going above and beyond. 

While other award programs only recognize a single initiative, NFDA’s Pursuit of Excellence Program salutes funeral homes for all their efforts throughout the year, making this honor all the more meaningful. Your entry will reflect the ways you and your staff: 

• Serve families
• Engage with the community
• Participate in professional development activities
• Use marketing and public relations to promote your firm 
• Are involved in the funeral service profession 

Putting together an entry does require an investment of time, so gather your staff and start your funeral home’s application for the Pursuit of Excellence Award Program today! The entry deadline is 11:59 p.m. CT on July 15.

Learn more and start your Pursuit of Excellence journey today by visiting www.nfda.org/PursuitofExcellence.