What is the big question and how would you answer it? If you read only one thing today, it should be this powerful post by Eric Layer, adapted from his book “The Right Way of Death: Restoring the American Funeral Profession to Its True Calling.” In it, Layer invites you to take a closer look at funeral service and your role in a profession that is steeped in tradition, yet is also compelled to adapt to meet the changing needs of consumers. Layer asks the tough questions. Do you have the answers?

Access to the NFDA blog is an exclusive member benefit. Read the blog and then post your thoughts in the comments!