You won’t want to miss our new summer Virtual Customer Experience Series presented by top-rated consumer behavior experts – and popular NFDA Convention speakers! - Rich Kizer and Georganne Bender.
Purchase sessions separately at a reduced cost of $75 each or save by buying all three for $175!
When is this amazing virtual series?
Tuesdays: July 14, 21 and 28 from 1-2pm CDT
How can I get the series bundle for a discounted price?
Register by July 14 for the series or register for individual sessions.
What are the topics?
July 14 – The New Customer Satisfaction Paradigm: What Customers Expect From You Right Now
- You’ll learn how customer moments of truth define the customer experience, how to use social media to engage and connect, what your website and marketing materials need to do right now, how to manage your online reputation and more.
July 21 – Optimizing the Customer Journey: How to Create Memorable Experiences Inside Your Funeral Home
- Have you ever wondered why people choose one funeral home over another? Join consumer anthropologists Rich Kizer and learn how to utilize the Enablers, the good things that work together to build a unique customer experience, how to eliminate the Inhibitors, the “sales stoppers” that hide in plain sight, and how to work your Impression Points, those interactions that stick with customers long after a visit to your funeral home.
July 28 – Building a Brand for Your Business: How to Distinguish Your Funeral Home from the Competition
- Your brand is your image. It's the customers’ perceived identity of your funeral home and the product that you sell. Your brand is the mental picture that flashes in customers’ minds every time they see or hear your name. Customers no longer choose a business based just on what it sells, their choice is based on how that business makes them feel. You’ll learn how to create top-of-the-mind brand awareness, thinking like a brand but acting like a business.