As “last responders,” funeral directors everywhere are playing a critical role in caring for the dead and supporting grieving families during the pandemic. NFDA has launched two digital media campaigns to help consumers recognize that you are essential workers. We also want to help the public understand you are the expert they can turn to for help navigating their options should they experience the death of a loved one or friend.

First, NFDA launched a social media campaign to raise the awareness of funeral directors by raising the profile of all essential workers. These ads remind communities of the importance of essential workers – and thank these important people who are keeping us safe. These posts also remind communities that, as “last responders,” funeral directors are essential workers too! The campaign will run on NFDA’s social media properties (Facebook, Twitter, Instagram and LinkedIn) during the next four weeks

These social media graphics will be made available to NFDA members, enabling you to thank essential workers and remind your community that your funeral home is also an essential business. Click here to download the posts from the Communicating with the Public page of our COVID-19 Information Hub (see the “#LastResponder Pride” section on the page; you must be logged into the website to access these posts). Start sharing them on your funeral home’s social media properties today.

Second, through Remembering A Life, NFDA’s consumer outreach and education initiative, we have launched a digital campaign to highlight the expertise of funeral directors during the pandemic. We want consumers to understand that, as they seek to honor a loved one or friend who has died during these difficult times, their local funeral director is there to offer comfort; help them understand their options; and ensure each life is given the respect, dignity and celebration that it deserves. ​

The campaign will run for 60 days and use:

• Native advertising – unlike display ads, native ads don’t look like an advertisement; they match the look, feel and function of the website on which they appear
• Facebook advertising​
• Search Engine Marketing/Paid Search – this will help ensure people who are searching for funeral planning or grief information will see Remembering A Life as a top result

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We expect our ads, which will direct consumers to the COVID-19 information on the Remembering A Life website, to reach 12-18 million consumers nationwide.