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News will be considered for publication on the NFDA website and in The Director and/or Memorial Business Journal as space allows.

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Rollings Funeral Service Acquisition

February 18, 2021

Rollings Funeral Service has acquired Weinstein Mortuary of Hartford, its first acquisition in the state. Operated by cousins Morton and Michael Weinstein, the firm has been well established in the community for 80 years.

According to Morton Weinstein, succession planning brought him and Michael to Rollings Funeral Service. In 1940, Herman Weinstein established the funeral home in Hartford and was joined by brother Paul after World War II. They were later joined by their sons, Morton and Michael. Neither of the cousins’ children were interested in entering the funeral business, however, so they needed to find the right fit to continue their legacy and maintain continuity for the community.

“Since Greg and Debbie Rollings shared the same principles as us, and they’re family owned, we were comfortable joining Rollings,” said Morton Weinstein. Weinstein also noted that he and Michael will remain part of the business for the foreseeable future and will be joined by Zachary Zimmerman. rollingsfuneralservice.com; weinsteinmortuary.com

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