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Promoting Pursuit of Excellence

Looking to strengthen your marketing/advertising efforts? Once your funeral home has earned Pursuit of Excellence recognition, you're provided with a comprehensive set of image-building promotional materials to help educate your community about your achievement. This includes:

  • News release template: Customize this release with information about your firm and submit to your local media.
  • Program logo(s): Place the Pursuit of Excellence logo (and Best of the Best/Hall of Excellence logos, if applicable) on any of your firm's informational/communication materials (e.g., letterhead, business cards, funeral home Website).
  • Newspaper-ready advertisement: Increase your funeral home's visibility while communicating your firm's Pursuit of Excellence achievement with this customizable print ad. Your local publication(s) can assist you in adding your funeral home's logo and contact information in the space provided.
  • Radio advertisement script: This 60-second radio commercial script details your firm's commitment to service excellence and can be customized with information about your funeral home.

Get recognition in front of your peers at the world's largest annual funeral service convention and exhibition when NFDA honors Pursuit of Excellence Award-winning funeral homes and other funeral service all-stars during its annual convention. Award recipients will also be recognized in NFDA's monthly magazine, The Director, on NFDA's Website, in a national news release and in other communications.