Lacy Robinson, CFSP most recently served as the Director of Member Development for the National Funeral Directors Association, developing and facilitating training programs for NFDA members. She talks with host Gabriel Schauf about how funeral homes can communicate the added value they can bring to the cremation discussion, whether the initial inquiry is via a phone call or during the arrangement conference. Robinson emphasizes that any meaningful cremation discussion should be a conversation about honoring the life of a loved one.