The paradigm is changing isn’t it? The shift from old guard to new guard is upon us. It has proved to be uncomfortable on all fronts. Our beloved industry is one of the most stagnant industries in the world and tradition plays a major role. But what does tradition really mean? According to www.urbandictionary.com the definition of Tradition is “Peer pressure from dead people.” How can we bridge the gap between our past and our future? How can we help to see that our traditional beloved dark trade of embalming does not become extinct?