Identifying Inappropriate Use and Related Actions
Inappropriate use of the above designation is a significant issue because it undermines the credibility of the program, may have legal implications, and is a justifiable concern for NFDA and funeral firms rightfully and appropriately holding the designation. Specific policies and actions are needed to protect the designation, the public, and the reputation of those firms and NFDA. Inappropriate use of a designation may result from firms continuing to use the designation without renewal, firms using the designation that have never earned it, or funeral firms misusing or misrepresenting the designation. In the event that a firm holding the certificate ceases to meet the requirements of the program, the firm must immediately notify NFDA and cease and desist from using the designation in that jurisdiction.
If misuse of the designation or misrepresentation of the significance of the designation is alleged, the following steps will be followed by NFDA. Since allegations of misuse concern sensitive issues dealing with the reputation of a business and individuals employed in that business, NFDA responses will be based on fairness, understanding, discretion, and objectivity.
Complaints must be in writing, contain specific evidence, and must be factual and verified.
Complaints shall go to the attention of the Green Funeral Practices Certificate Program Manager, National Funeral Directors Association, 13625 Bishop’s Drive, Brookfield, Wisconsin 53005.
All NFDA actions in the matter will be documented.
The owner of the funeral firm in question shall be contacted by telephone and informed about the correct use of the designation, referring to the complaint. Firms shall be asked to refrain from inappropriate use.