Ideas that guide NFDA's actions.
Welcoming
We embrace and respect every prospective and current member with a high level of customer service.
Resourceful
We connect members' needs and interests to opportunities.
Trustworthy
We pursue excellence and act as responsible stewards of the resources entrusted to us.
Responsive
We listen, learn to understand and create strategies that serve diverse current interests while reaching forward to the promise of their futures
Innovative
We act as change agents for the funeral service profession.