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Have the Talk of a Lifetime

A special message about the Have the Talk of a Lifetime educational campaign from NFDA and your fellow members:

"Mom didn't want us to make a fuss." "Just put me in a box and bury me."

We're sure you have heard phrases like these. Perhaps only occasionally. Perhaps frequently. But chances are you're starting to hear comments like these more and more often.

You're not alone. Funeral professionals throughout the country experience the same thing every day. Each time someone says something like this, it impacts you, your business and your bottom line. It also points to a much bigger problem: People do not see value in taking time to remember and honor their loved ones at a funeral or memorial service. Death and grief have become something to be handled as quickly and efficiently as possible.

We hope to reverse this troubling trend.
Important Message from NFDA's President and CEO

You can help by taking part in the new Funeral and Memorial Information Council (FAMIC) consumer education campaign, Have the Talk of a LifetimeTM.


Download Campaign Materials Today!

Visit the FAMIC Have the Talk of a Lifetime campaign page to download, the brochure, ads, a community presentation and other materials you can use in your community. 

Visit www.famic.org/campaign (username: famic; password: campaign) and get started today!


On-Demand Have the Talk of a Lifetime Webinar

Learn about how easy it can be to promote the Have a Talk of a Lifetime campaign in your community. Jessica Koth, NFDA's Public Relations Manager, explains the program and how to use the tools through an informative webinar. (Webinar originally presented on February 27, 2014.)

Learn more!

Visit the FAMIC website (www.famic.org/campaign - username: famic; password: campaign) for additional webinar recordings that review the Have the Talk consumer edcuation materials available to you and offer ideas for how you might bring this campaign to your community.


Additional Resources:

New! Consumer Guidebook - A comprehensive guide providing the tools families need to begin having the talk of a lifetime with their loved ones.

Have the Talk of a Lifetime consumer website

FAMIC Consumer Message Video

FAMIC News Release

Marketing Toolkit Guidebook - Have the Talk of a Lifetime

Social Media Setup Guidebook - Have the Talk of a Lifetime

Have the Talk of a Lifetime Brochure

Have the Talk of a Lifetime Print Ads

Have the Talk of a Lifetime Press Release Template

August 2013 issue of The Director (NFDA member login required)

  • What Matters Most (Edward J. Defort)
  • President's Perspective: The Opportunity of a Lifetime (Robert T. "Bob" Rosson Jr.)
  • Media Matters: Let's Educate! (Jessica Koth)
  • From the CEO: Let's Do This! (Christine Pepper)

Ed Mazur Is In! Are You? (NFDA Bulletin Archive)

New Social Media Tool to Help You Spread Have the Talk of a Lifetime Campaign (NFDA Bulletin)

New Have the Talk of a Lifetime Campaign Tools: Community Presentation, Media Pitch Letter (NFDA Bulletin)

September 2013 issue of The Director (NFDA member login required)

  • Media Matters: Start Spreading the Word (Jessica Koth)

February 2014 issue of The Director (NFDA member login required)

  • Media Metters: Let's Keep the Conversation Going (Jessica Koth)
  • From the CEO: You Asked For It! (Christine Pepper)

FAMIC Unveils New Have the Talk of a Lifetime Radio Ads (NFDA Bulletin)

FAMIC Unveils New Have the Talk of a Lifetime Workbook (NFDA Bulletin)