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Public Service Announcements (PSAs)

Inspire and encourage your families to hold meaningful funerals for their loved ones by using NFDA’s series of professionally produced PSAs. This suite of PSAs provides you with the opportunity to educate the families you serve about the value of funerals and the important work you do to serve them and your community. The PSAs are available to post on your website, use in community presentations or work with your local or cable TV channel to run the spots as PSAs. 

NFDA members may use all of the PSAs in the NFDA PSA library, for free, as a benefit of membership. Non-members may use "Funeral Directors Helping Communities Heal After Tragedy" and "Value of Funerals and Funeral Directors" for free. Getting started is easy! POA-2020-Silver-Award-Badge

NFDA has been named a 2020 Power of A Silver Award winner by ASAE (The Power of A Awards) for its series of Remembering A Life PSAs. The Power of A Awards recognize and celebrate the extraordinary contributions associations make to society by enriching lives, creating a competitive workforce, preparing society for the future, driving innovation and making a better world.

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A Message to the Community During the COVID-19 Pandemic

For anyone who has experienced the death of a loved one during the COVID-19 pandemic, social distancing has been more than just an inconvenience. It has likely prevented them from being with their loved one at the end of life and limited their options for gathering to mourn and say goodbye. During this challenging time, the one constant is that funeral directors are here, to help families and communities heal, guiding loved ones in finding meaningful ways to say goodbye. 

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Funeral Directors Helping Communities Heal After Tragedy

Personal interviews with funeral directors who have helped families and communities heal after mass fatality incidents bring into focus the commitment funeral professionals have to helping families in the wake of the most tragic events. Funeral directors who served families after the mass shootings in Columbine, Aurora and Pittsburgh; and the terrorist attack on September 11 share their stories.

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“Funeral Directors Helping Communities Heal After Tragedy” is a 2020 Silver Award winner in the international Telly Awards, which showcases the best work created within television and across video, for all screens.


Funerals Are For the Living

Individuals often have specific ideas about what they want at their funeral (or whether they even want a funeral), but who is the funeral ultimately for? How, if at all, should the needs of loved ones be taken into account when planning a service? In this PSA, real people explore this question and others. Their comments may surprise you. 

When you share this PSA in your community, you will:

  1. Inspire family members and friends to get involved in the conversation and express their wants and needs as they begin the grieving process.
  2. Inspire people who didn’t want a funeral to reconsider their decision.
  3. Encourage people to visit RememberingALife.com to learn more about meaningful funerals and start the conversation.

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A 60-second version of this video is also available for your use.


Value of Funerals & Funeral Directors

As funeral professionals, you know the value a funeral can provide to families as they begin the grief journey following the death of a loved one. You also know the value you provide in creating a meaningful experience. It can, however, sometimes be difficult to express this to a family. Let this PSA do the talking for you. Thoughtful words and imagery beautifully communicate the healing power of funerals and the important role you, as a funeral professional, play in guiding families through the process.

When you share this PSA in your community, you will:

  1. Encourage families to have meaningful funerals.
  2. Inspire families to incorporate creative elements into funerals.
  3. Educate families about the important role of funeral directors.
  4. Encourage people to visit RememberingALife.com to learn more about meaningful funerals and start the conversation.

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“The Value of Funerals and Funeral Directors” is a 2020 Silver Award winner in the international Telly Awards, which showcases the best work created within television and across video, for all screens.


Honoring A Life Lost to Overdose

One of two PSAs about the opioid epidemic, “Honoring a Life Lost to Overdose” acknowledges that losing a loved one to addiction and overdose hurts terribly. It encourages people to understand that while they likely have many questions, but not many answers, coming together with family and friends to honor the life of their loved one can help them begin their grief journey.

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Death of A Parent by Opioid Overdose

Drug overdose is the leading cause of death for Americans under 50 years of age and the death rate continues to rise due to the opioid crisis, which has been declared a national emergency. Often, when a family experiences the death of a loved one due to overdose, they do not have a funeral, due to the stigma of drug overdose. As a funeral professional, you understand the value of every human life, whether the individual struggled for years and was perhaps even left homeless due to addiction, or continued to live with loved ones and be supported throughout their addiction issues. 

This PSA, made possible through a grant from the Funeral Service Foundation, encourages families affected by overdose to have a funeral for their loved one. 

When you share this PSA in your community, you will: 

  1. Encourage people affected by drug overdose to have a funeral for their loved one. 
  2. Help eliminate the stigma of death by overdose. 
  3. Help educate people that every life is worth celebrating.

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Tragic Death

Sometimes individuals take a path that leads them to live in a world deeply affected by crime and violence. When an individual dies in these tragic circumstances, it’s often the case that a family will decide to forego a funeral. 

This PSA, made possible through a grant from the Funeral Service Foundation, encourages family members and friends to consider the entire picture of an individual’s life and to have a funeral to honor their loved one. 

When you share this PSA in your community, you will: 

  1. Encourage family and friends to have a funeral for a loved one who died due to violence. 
  2. Help educate people that every life is worth celebrating.

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Using the PSAs in Your Funeral Home & Community

  1. Post on your website (NFDA will provide you with the embed code; simply forward to your website provider and ask them to place on your website)
  2. Share on social media (simply follow NFDA and Remembering A Life social media and share the posts from there or share directly from your website if you have the PSAs posted there)
  3. As appropriate, play during an arrangement conference
  4. Use in community presentations (NFDA can help you with the technical details!)
  5. Host a community event in your funeral home, local community center, business, etc. featuring one or more PSA. Encourage participations to start the conversation during your event and invite them to talk about how they’d like to be remembered and how they would pay tribute to their loved ones. (Note: If you host an event featuring the opioid overdose or homicide/gang violence PSAs, make sure you invite professionals who are educated about those topics to participate in the conversation. Discussion will likely be emotionally charged.)
  6. Work with your local or cable TV channel to run the spots as PSAs.