In 2023, the NFDA sent film crews out to various cities to talk with consumers about their impressions of funeral directors. There were mixed reactions and a combination of positive and negative comments that gave an eye-opening perspective on the public’s views of the funeral profession.
In this episode, host, Gabe Schauf sits down with funeral directors, Lori Sheeler, Anna Zvirman-Nesbit, and Naomi Bradbury-Marchand to discuss those impressions and what we can do to develop the public’s positive perception of funeral service.