Registration Check-in & Continental Breakfast
8:45 - 9:45 a.m.
What Now? The Virtual Reality of Funeral Service
Angelique Simpson, Matthews Aurora Funeral Solutions
The COVID-19 crisis has made us instantly reinvent our business. Now what? What changes that we were forced to make can we carry forward? Are lessons on being flexible and creative in this journey? What best practices can help us serve families now and well into the future? This enlightening session will make you think about change and next steps you can take now to ensure the future of your business and career, as these adjustments may be our new normal.
9:45 - 10:45
How to Build a Funeral Home Marketing Plan that Really Works
Jill Muenich, President, Homesteaders Solutions
David Blouin, Executive Vice President and CFO, Preneed Funeral Program
Building meaningful connections with client families is critical to the growth and sustainability of any successful funeral business. To achieve this, your business needs best-in-class solutions that create awareness and drive engagement around funeral planning. Drawing on more than four decades of experience in funeral service and marketing, Homesteaders’ Jill Muenich and PFP’s David Blouin provide insights into effective marketing tactics and planning that will help you position your business for success. With the right tools and strategy, you could be reaching more families than ever before and delighting them with exceptional customer experiences.
11 a.m. - 12 p.m.
How to Get More Calls in 2022
Richard Martin, Ring Ring Marketing
Discover how to step up your game and thrive by becoming a savvy digital marketer and generating more calls. Marketing your firm on the internet doesn't have to remain an enigma. There is a way to do it without throwing money away. How can you dominate your local market with online search? Why are five-star online reviews important and how can you generate more of them? How do you attract more preneed business? Martin will cover all these questions and more.
12 - 1 p.m.
Lunch & NFDA Tour
1 - 2 p.m.
Growth Strategy + Succession Plan = Your Legacy
Tim Bridgers, Senior Vice President, Live Oak Bank
Maybe you’ve heard the adage, “It’s not how you start, but how you finish.” When it comes to business succession, this isn’t exactly true. For many funeral home owners, succession planning feels like something that can wait. However, what you do in your business every day is part of your legacy and could make or break your succession goals. If you don’t have a succession strategy informing your current business decisions, it will be hard to hit your future goals while ensuring that your legacy is intact. Don’t leave your legacy up to chance. Discover everything you need to know about proper growth and succession planning and how they go hand in hand.
2 - 3 p.m.
Premier, Practical, Price-Conscious: Operating Three Tiers of Funeral Service Levels
Jacob L. Waterworth, Licensed Funeral Director, Krause Funeral Homes and Cremation Services
Krause Funeral Homes and Cremation Services is the premier funeral home in the Greater Milwaukee, WI Area. Krause offers families state of the art facilities, on-site catering, livestreaming of services, on-staff Certified Celebrants, the Krause Motorcycle Hearse, and much more. Informed Choice Funeral & Cremation Alternatives offers low-cost cremation and burial. Informed Choice has affordable options to meet all your needs including preplanning, funeral arrangements, convenient locations, out-of-town arrangements and more. Milwaukee Cremation is an online cremation provider with affordable prices and no hidden costs. The surprising thing is that Krause, Informed Choice, and Milwaukee Cremation are all owned by the same family. The three separate companies work in harmony with one another to offer services to all socioeconomic levels of the Greater Milwaukee Area.
5:30 - 6:45 p.m.
Networking Reception at Embassy Suites