8 – 8:15 a.m.
Gabe Schauf, Instructor, Milwaukee Area Technical College Mortuary Science Program; NFDA Podcast Host, A Brush with Death
8:15 – 9:15 a.m.
Conveying Value: Are You Prepared?
Mike Nicodemus, Vice President, Cremation Services, NFDA
Melissa Posey Loose, Training and Development Manager, NFDA
What do you say when a family you are serving says “We don’t want a service?” Join us to discuss how you and your staff can better convey value to the families you serve. Learn how using effective dialog on the phone, in person and online helps to lead the conversation and provide options. Don’t miss this opportunity to educate yourself and be prepared for the next family you serve!
9:15 – 9:30 a.m.
9:30 – 10:30 a.m.
Communicating the Value of a Funeral with Cremation
Sara Murphy, PhD, Death Educator, University of Rhode Island
The COVID-19 pandemic unquestionably altered all facets of death, dying, and bereavement in our contemporary life – from how people died to the ways in which survivors grieved and memorialized their loved ones. Join Dr. Murphy for a discussion of the value of funeral services for individual grief trajectories, and how to educate families who choose cremation about the psychosocial benefits of services. Develop helpful and empathic communication strategies while offering choices for memorialization, ritual, and services with cremation. Discover a new perspective in educating families about the importance of funeral services.
10:30 – 10:45 a.m.
10:45 – 11:45 a.m.
How to be Successful in Pet Cremation
Rick Harris, Owner and Licensed Funeral Director, Harris Funeral Home and Pets at Peace
As a licensed funeral director, Rick knew what happens behind the scenes when a person dies, but when a beloved dog died, the services for grieving pet owners were not available in his city. Rick will share how he started and grew his pet cremation brand and co-branded it with his funeral home. He’ll share what makes his pet cremation business unique and successful, and what he’s learned along the way. Rick will also provide tools to research a possible opportunity for pet cremation in your own market.