It's Time for Your Dedication to be Recognized February 21, 2025 Every day, you and your team go above and beyond for the families and communities you serve. Now, it’s time for your dedication to be recognized. For 45 years, NFDA’s Pursuit of Excellence Program has honored funeral homes that exemplify the highest standards of service, professionalism and community engagement. Earning this distinction sets your firm apart and celebrates the outstanding work you do. Imagine standing on stage in Chicago at the 2025 NFDA International Convention & Expo next to NFDA President Chris Robinson, being recognized among the best in funeral service. This moment could be yours! Why participate? Earn profession-wide recognition Differentiate your firm from competitors Boost staff morale and professionalism Evaluate your business against the highest standards Chances are, you’ve already met many of the program’s requirements. Don’t miss this opportunity to highlight your firm’s achievements! Click here to start your entry today! Entries are due by 11:59 p.m. CT on July 15, 2025.