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NFDA and Federated Insurance Offer Community Education Kits on Distracted Driving

For Immediate Release: May 4, 2012

Brookfield, Wis. – Every year, more than 450,000 people are injured or killed in automobile accidents caused by distracted driving. The National Funeral Directors Association (NFDA) has partnered with Federated Insurance to offer Association members an exclusive community outreach kit to educate the public about the dangers of distracted driving. The kit is available to NFDA members at no cost. Federated Insurance is NFDA's endorsed provider of business insurance.

"NFDA is pleased to partner with Federated Insurance to help bring attention to the growing problem of distracted driving," said NFDA CEO Christine Pepper. "The 'In the Blink of an Eye' DVD has the power to save many lives and we hope our members will take advantage of this important benefit by requesting a free copy to share in their communities."

Any activity that disrupts a driver from the task at hand – such as using a mobile device to make phone calls, send text messages or search the Internet; adjusting the controls of a radio; eating or drinking beverages; reading maps or other printed materials; or programming GPS navigation systems – can be classified as a distraction.

The materials in the "Distracted Driving – In the Blink of an Eye" kit show the serious, and sometimes deadly, consequences of behaviors that distract drivers' attention from the road. Drivers are encouraged to make a commitment to themselves and their family to avoid distractions while driving so they can arrive safely at their destination without incident or accident. The kit includes:

  • PowerPoint presentation and talking points
  • "In the Blink of an Eye" DVD
  • Additional information and resources to share with community members

The presentation and video are appropriate for anyone of driving age. A funeral director could present the information to organizations such as colleges and high schools, community centers, senior living communities, churches, and community service organizations.

NFDA members can order the free "Distracted Driving – In the Blink of an Eye" community outreach kit by visiting (member login required); the kit will arrive in four to six weeks. Members can call their NFDA member services representative at 800-228-6332 if they have questions about the kit.

About Federated Insurance:
Federated Insurance offers a wide variety of business insurance and financial protection products including: specialized commercial property and casualty programs; life and disability income insurance; risk management services and business succession and estate planning assistance. Federated Insurance serves more than 1,500 funeral homes throughout the United States and is endorsed by NFDA and 35 state funeral director associations. For more information, visit

About NFDA:
NFDA is the world's leading and largest funeral service association, serving 18,500 individual members who represent nearly 10,000 funeral homes in the United States and 43 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit

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Media Contact: Jessica Koth, 262-814-1536,