Inappropriate use of the above designation is a significant issue because it undermines the credibility of the program, may have legal implications, and is a justifiable concern for NFDA and funeral firms rightfully and appropriately holding the designation. Specific policies and actions are needed to protect the designation, the public, and the reputation of those firms and NFDA. Inappropriate use of a designation may result from firms continuing to use the designation without renewal, firms using the designation that have never earned it, or funeral firms misusing or misrepresenting the designation. In the event that a firm holding the certificate ceases to meet the requirements of the program, the firm must immediately notify NFDA and cease and desist from using the designation in that jurisdiction.
If misuse of the designation or misrepresentation of the significance of the designation is alleged, the following steps will be followed by NFDA. Since allegations of misuse concern sensitive issues dealing with the reputation of a business and individuals employed in that business, NFDA responses will be based on fairness, understanding, discretion, and objectivity.
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