Recruitment and Retention - Real Advice from Real Funeral Directors July 24, 2025 How can funeral homes attract and retain qualified staff in today’s challenging environment? The Funeral and Memorial Information Council (FAMIC) is helping answer that question with a new series of short videos featuring real funeral professionals sharing practical, peer-driven advice. Among those featured is NFDA member Adam Martin, Mount Morris, Michigan, who offers valuable insights into how he has built a staff whose core values align with those of his business. Watch Adam's video below: The full “Hiring and Retention: Tips from Your Colleagues” series includes 13 videos from funeral professionals across the U.S. and around the globe, covering topics like: Building inclusive workplace cultures Promoting staff well-being and mental health Creating recruitment pipelines through community outreach This collaborative effort by FAMIC, NFDA, Selected Independent Funeral Homes and OGR delivers real-world solutions to one of the profession’s most pressing issues. Explore the full series on the FAMIC YouTube Channel: YouTube.com/@FAMIC_Tips. Let the stories and strategies of your peers inspire new approaches in your funeral home.