FAMIC/Have the Talk of a Lifetime Update: February 2018 February 19, 2018 Free Marketing Materials Did you know that as a member of NFDA you have access to FREE marketing materials to help you engage with potential customers? How do you access these materials? It’s simple! Go to FAMIC.org Click on "Have the Talk Campaign Resources" Log in using the password (all lowercase): campaign Among the resources you will find: Have the Talk of a Lifetime Consumer workbook and brochure Community engagement PowerPoint presentation with script Print ads for use in local news outlets or as flyers And more! You can add your funeral home's logo to personalize these materials! Distribute them at your place of business and throughout your community. You can even host an event and use them to encourage consumers to have their Talk of a Lifetime! Are You in the Find a Funeral Professional Search Tool? When asked, 73% of consumers who have used the Have the Talk of a Lifetime educations materials said they would recommend a funeral professional associated with the program. Are families able to find your funeral home by using the search tool on the Have the Talk of a Lifetime Consumer website, www.talkofalifetime.org? Signing up to be a part of this search tool is free and easy for members of NFDA: Visit www.talkofalifetime.org/search-yourself Search your zip code to see whether your business is already listed If your business is not in the search results: Include the Have the Talk of a Lifetime logo (available at www.famic.org – password: campaign) on the homepage of your website, and familiarize yourself and your staff with the program Then, simply complete the web form and submit for review You’ll then receive an email once your business is added to the search tool (within few days) Have questions or require assistance? E-mail HavetheTalkofaLifetime@gmail.com NFDA is a member of FAMIC, the association that created the Have the Talk of a Lifetime program.