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NFDA Pursuit of Excellence Award Program


Pursuit of Excellence is the premiere recognition program for funeral service, setting standards of excellence that motivate funeral home staff, inspire innovation and sustain consumer confidence in the funeral profession.

NFDA's Pursuit of Excellence Award Program recognizes funeral homes that are committed to providing outstanding service to the families and communities they serve and are dedicated to achieving the highest professional and ethical standards.

The Pursuit of Excellence Award encourages funeral homes to further the educational and professional development of their staffs, create innovative ideas to better serve families and the community, and consistently strive for excellence.

Flexible and affordable application process makes international recognition possible for any size firm.

To learn more about joining this impressive group of professionals, please contact your personal NFDA member services representative at 800-228-6332 (+1-262-789-1880).

2014 Program Guidelines

Click here to download your copy of the 2014 Pursuit of Excellence registration and application materials (available in English and Spanish).


Learn more about how you can pursue excellence

Watch a recording of the NFDA webinar "Preparing Your Funeral Home for the Pursuit of Excellence," which was presented on May 22, 2014, by Jim Olson, CFSP, CPC, a Pursuit of Excellence Award recipient and co-chair of the Pursuit of Excellence Committee; and Jessica Koth, NFDA public relations manager.