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Pursuit of Excellence

Every day, funeral homes like yours do things that deserve to be recognized.

Whether it’s a unique memorial event, an impactful community program, or a fresh approach to serving grieving families — these ideas matter, and NFDA’s Pursuit of Excellence Award exists to honor them. Earning this recognition demonstrates your expertise, showcases your commitment to excellence, and gives your firm national visibility. The 2026 entry deadline is July 15.
How to Apply Whether it’s a unique memorial event, an impactful community program, or a fresh approach to serving grieving families — these ideas matter, and NFDA’s Pursuit of Excellence Award exists to honor them. Earning this recognition demonstrates your expertise, showcases your commitment to excellence, and gives your firm national visibility. The 2026 entry deadline is July 15.

APPLY NOW
Program Honorees The funeral homes recognized through NFDA’s Pursuit of Excellence program represent some of the most innovative, compassionate and community-focused firms in funeral service. Explore the different award levels and discover the funeral homes whose programs, services and leadership have set a standard for excellence within the profession.

MEET THE HONOREES
Innovative Ideas Looking for inspiration? Explore NFDA’s archive of innovative idea essays submitted by Pursuit of Excellence Award applicants. These real-world examples highlight creative programs, meaningful community outreach and forward-thinking services that have helped funeral homes strengthen relationships and better serve families.

BE INSPIRED
Promotional Materials for Program Honorees Pursuit of Excellence recipients receive a set of promotional materials to help communicate their achievement to their community, including a customizable press release template, program logos for use on letterhead, business cards, and your website, social media graphics and copy, and a customizable ad template. NFDA also recognizes award recipients through a national news release, at the NFDA International Convention & Expo, on the NFDA website, in The Director and the NFDA Bulletin, and across NFDA social media platforms.

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