NFDA Home > Online Learning Courses
Join our Linked In Group! Follow NFDA on Twitter! Find us on Facebook! Connect with NFDA on Google+ View NFDA's YouTube Channel! View NFDA's Flickr Photostream!

Online Learning: Community Relations

Display # 
1 Deathcare Marketing: 25 FAQs
This online course discusses and recommends best practices in response to 25 frequently asked marketing questions posed by funeral service business professionals. Topics and challenges covered include ownership, naming, and facility issues, as well as consumer issues, the changing retail environment, sales and profits, branding, advertising, cremation and cemeteries, and the future of funeral service, in an easy to follow Q&A format. Course includes research findings, specific chapter summaries, and funeral business case studies.
2 Marketing a Funeral Home for Long Term Profitability
This online courses introduces marketing concepts in terms that will allow the funeral service practitioner to apply them in managing a death care business, with the goal of long-term profitability. Funeral service marketing is a balance of public relations, advertising, preneed, and civic activities. Development of a strong brand name is presented as the foundation for long-term success in funeral service; from case studies, funeral directors will learn the attributes of leading funeral firms that can help them commit their firms to excellence and maintaining pace with today's consumers.
3 Public Speaking - Comfortably
This practical online course is designed to help you actually feel comfortable when making a public presentation. The author explains and explores public speaking techniques to raise your confidence and effectiveness in all speaking venues, from small conversations to large groups. The course offers a comprehensive overview of the presentation process, from the basics through composition, practice, evaluation, specialty techniques and speeches, persuasive speech and listening skills – the components of your “Public Speaking Toolbox.”