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The National Funeral Directors Association Recognizes ASD – Answering Service for Directors with the 2012 NFDA Innovation Award

For Immediate Release: October 24, 2012

Brookfield, Wis. – The National Funeral Directors Association (NFDA) presented ASD – Answering Service for Directors with the 2012 NFDA Innovation Award during the association's International Convention & Expo, which took place October 7-10 in Charlotte, N.C. The company was recognized for its ASD Mobile, a smartphone application.

Established in 2009, the NFDA Innovation Award recognizes and promotes creativity, innovation and excellence among funeral service suppliers and vendors.

ASD Mobile is a powerful mobile phone app that functions as a two-way channel capable of transmitting and receiving information. Designed exclusively for funeral homes, ASD Mobile allows funeral professionals, no matter what their location, to receive first calls and new messages, and provides one-touch access to service and on-call information.

Earlier this year, funeral service vendors and suppliers had an opportunity to submit a product or service that became commercially available after January 1, 2011, for consideration in the 2012 NFDA Innovation Award competition. A distinguished panel of funeral directors evaluated the 31 entries and selected five finalists. The other finalists for the NFDA Innovation Award were: Touch With Love by Digital Registry Inc.; Side Extension Panel by Ferno-Washington; Urn Memorial Display by Remembrance Creations LLC; and Display Animation by Wilbert Funeral Services Inc.

For more information about ASD Mobile and other products and services entered in the 2012 NFDA Innovation Award competition, visit www.nfdabizexchange.org/innovationaward.

NFDA is the world's leading and largest funeral service association, serving 19,700 individual members who represent more than 10,000 funeral homes in the United States and 39 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit www.nfda.org.

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Contact: Jessica Koth, 262-814-1536, jkoth@nfda.org

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