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NFDA Leadership Conference: Build Leadership Skills, Network and Get Inspired

For Immediate Release: April 19, 2012

Register by June 22 and save $50

Brookfield, Wis. – Registration is now open for the 2012 National Funeral Directors Association (NFDA) Leadership Conference. This annual conference, which will take place July 22-25 at the Hyatt Regency Tamaya Resort & Spa in Santa Ana Pueblo, N.M., is the only event of its kind to offer current and aspiring state and national funeral service leaders the opportunity to explore issues related to leadership in funeral service and network with colleagues from around the country. After spending time with peers who have similar roles and responsibilities, attendees are sure to walk away with new, ready-to-implement ideas to help them lead the profession to a bright future.

On Monday, July 23, Dr. Jacquelyn Taylor, executive director of the New England Institute at Mt. Ida College, will present "Funeral Director vs. Professional." This presentation, which encompasses the findings of research she conducted for her doctoral dissertation, asks whether funeral directors can be considered "professionals" in the same way the public considers physicians or attorneys to be professionals. A discussion forum on Taylor's presentation will take place the morning of Tuesday, July 24.

Also on Tuesday, Mike Staver of The Staver Group will present "Leadership isn't for Cowards." In an age when it is more and more challenging to manage all of the information and demands people face, it takes a courageous leader to stand firm in what they believe, help their followers understand what matters and to execute plans effectively.

Conference attendees will hear a report from NFDA's State/National Relations Task Force, which is charged with finding ways that NFDA and the state associations can better work together to advance the profession. NFDA will also host the popular Breakout by Office discussions during which association officers – president, vice president, secretary, treasurer and executive director – can talk about issues specific to their role and share ideas on association success. More information about the speakers and breakout sessions can be found at

Conference guests won't want to miss reconnecting with old friends and making new ones during the Welcome Reception on Sunday, July 22 (no charge; registration is required). On Tuesday evening, July 24, attendees can relax and enjoy A Cultural Evening at Tamaya. During this celebration of local culture, guests will enjoy a buffet of favorite local dishes, Aztec dancers, a Native American flutist, learning about arts and crafts from local artisans, and gazing at celestial objects with an astronomer (tickets required).

In addition to valuable educational programs, attendees will have an opportunity to network with colleagues and friends during optional tours and excursions NFDA has arranged:

  • Hot air ballooning over Albuquerque.
  • Golfing at the Twin Warriors Golf Club, which is routed in and around 20 ancient cultural sites.
  • A tour through the Jemez Mountain Trail, a fascinating archaeological site known for its extensive Anasazi ruins and cave dwellings.
  • A tram ride over the Sandia Mountains and a walking tour of historic Old Town.
  • A kayak tour on the Rio Grande on which you'll see the beautiful Sandia Mountains and waterfowl and other wildlife.

Detailed tour descriptions, costs and registration information can be found by visiting Attendees will register for tours through Southwest HospiTotally.

The registration fees for the 2012 NFDA Leadership Conference are:


Before June 22

After June 22

Conference registration fee  

NFDA Member









A Cultural Evening at Tamaya




Child (age 3-12)



The registration deadline is July 9. Attendees can register online at or by calling NFDA at 800-228-6332.

NFDA has negotiated an exclusive room rate of $179 plus tax and a reduced resort fee of $8 at the Hyatt Regency Tamaya Resort & Spa. Each room includes a patio or balcony, refrigerator, coffee maker, hairdryer, iron and ironing board, video on demand, and high-speed internet access. The resort fee gives guests access to a variety of recreational facilities and amenities. NFDA has also negotiated a 15 percent discount at all of the hotel's food and beverage outlets.

For more information about the resort or for information about how to make reservations, conference attendees should visit Hotel reservations must be made by June 22. Rooms are available on a first come, first served basis.

NFDA thanks the following companies for their generous support of the 2012 Leadership Conference: Federated Insurance, Homesteaders Life Company and Messenger.

NFDA is the world's leading and largest funeral service association, serving 18,500 individual members who represent nearly 10,000 funeral homes in the United States and 43 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit

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Contact: Jessica Koth, 262-814-1536,