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Greene Valley Media Co. Recognized with 2011 NFDA Innovation Award

For Immediate Release: November 2, 2011

Brookfield, Wis. – The National Funeral Directors Association (NFDA) presented Greene Valley Media Co. with the 2011 NFDA Innovation Award during the association's International Convention & Expo, which took place October 23-26 in Chicago, Ill. The company was recognized for its FuneralScreen Digital Signage Solution product.


Established in 2009, the NFDA Innovation Award recognizes and promotes creativity, innovation and excellence among funeral service suppliers and vendors.


FuneralScreen is the first digital signage solution available to funeral homes that utilizes cloud-based computing technology. Cloud computing allows funeral home staff to update the content on digital signs from any computer or mobile device with internet access.


Earlier this year, funeral service vendors and suppliers had an opportunity to submit a product or service that became commercially available after January 1, 2010, for consideration in the 2011 NFDA Innovation Award competition. A distinguished panel of funeral directors evaluated the 42 entries and selected five finalists. The other finalists for the NFDA Innovation Award were: Fire Marshal Crematorium Monitoring Technology by Cremation Systems; At-Home Genetic Information Storage by DNA Capsule LLC; Safetyseal by Entry Japan KK; and The Tribute Book by funeralOne.


The funeral service community then had an opportunity to review the finalists' entries and vote for the product or service they felt was the most innovative. These votes were combined with the judges' scores to determine the winner.


For more information about FuneralScreen and other products and services entered in the 2011 NFDA Innovation Award competition, visit


NFDA is the world's leading and largest funeral service association, serving 18,500 individual members who represent nearly 10,000 funeral homes in the United States and 43 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit

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