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NFDA in the Media

NFDA Featured in Wall Street Journal

NFDA was featured on the front page of the March 26, 2008 issue of the Wall Street Journal. The article, which featured comments from NFDA Spokesperson Debora Kellom, CFSP, of Wade Funeral Home in St. Louis, Missouri, focused on how the increasing African American murder rate has
led to increased violence at urban funeral homes. Click here to read the article.

The Undertaking
The Osgood File
Broadcast Media Coverage
Print Media Coverage
For a Life Worth Celebrating
Public Relations for Members

PBS' FRONTLINE Premieres The Undertaking

The PBS documentary series, FRONTLINE, will air “The Undertaking,” a moving, behind-the-scenes exploration of how funeral service professionals care for the living and the dead on Tuesday, October 9, 2007 at 9 p.m. ET (check local listings). Click here to watch previews of the program.

Osgood Up and Running

More than eight million listeners heard NFDA's positive messages about the value of a meaningful funeral beginning November 21, 2005. The NFDA-produced radio spot for “The Osgood File” aired during the 6 a.m. – 10 a.m. morning drive-time portion of the program, which airs on CBS affiliates throughout the country, on November 21, 22, 28, 29 and December 5. Click here for a complete list of stations that aired the commercial. Click here to listen to the 30-second radio spot.

National Public Relations and Advertising, Important Step Forward

NFDA's continued multi-media push during 2005 is high-profile. “We are listening to what our members want and investing resources in government relations, public relations, and helping members advance their business,” said Christine Pepper, NFDA CEO. “Protecting you in Washington, D.C. is vital, and being the voice for funeral service in the media is also crucial.”

For a Life Worth Celebrating is the theme and consistent message of NFDA's public education effort, both on the national scene and with the local materials that are available for free to members. This year's national-scale public education effort includes a promotional mix of 13 prominent, image-building components.

  • Television
    1. Preparing a news story to air during network newscasts
  • Radio
    1. Advertising on the popular, Charles Osgood show, "The Osgood File" plus on CBS News Max stations
    2. Contacting major talk shows to get NFDA spokespersons on-air;
  • Print
    1. Sending news articles and news releases via wire services and a news service placement company
    2. Getting NFDA spokespersons quoted in major national and state daily newspapers
    3. Working with top magazines such as Newsweek.
  • Internet
    1. Sending an online multimedia news package to media outlets
  • Outreach and partnerships
    1. Partnering with the American Cancer Society
    2. Meeting with the CEO of AARP during the NFDA Advocacy Summit
    3. Exhibiting and connecting with leaders at National Hospice and Palliative Care Organization

Click the links on the right to view the variety of media exposure gained as a result of these efforts. Bookmark this page and check back often for new media placements added regularly.